The AGA Festival is designed to create measurable social, economic, and cultural impact across Africa. Its strategic objectives are:

1.Stimulate Inclusive Economic Development
Promote entrepreneurship, investment, and market opportunities in agriculture, tourism, and creative sectors.
Encourage local value addition and the creation of jobs that benefit communities, particularly marginalized groups.

2.Promote Digital Transformation in Agriculture and Tourism
Facilitate the adoption of digital tools, platforms, and technologies that improve productivity, efficiency, and market access.
Support tech-driven solutions that connect farmers, creatives, and tourism operators with consumers, investors, and global networks.

3.Enhance Packaging, Marketing, and Export Readiness of Agri-Products
Build capacities in value addition, branding, and marketing to increase competitiveness.
Support access to local, regional, and international markets through exhibitions, trade fairs, and business linkages.

4.Empower Women and Youth Through Skills, Finance, and Markets
Provide training, mentorship, and financial inclusion initiatives to enhance entrepreneurship and leadership skills.
Facilitate access to markets and investment opportunities that promote economic independence and social empowerment.

5.Preserve Indigenous Knowledge, Cultural Identity, and Biodiversity
Promote African cultural heritage, traditional agricultural practices, and biodiversity conservation.
Support initiatives that integrate cultural identity into tourism, arts, and agricultural value chains.

6.Strengthen Community Resilience to Climate and Economic Shocks
Promote sustainable and climate-smart agricultural practices.
Build community preparedness and adaptive capacities to mitigate risks from environmental and economic challenges.